Layout Test — Adthena

AI Overview How AI Overviews impact search visibility and query complexity across key terms to prioritize content and PPC strategy.

Last 30 Days

Start Day —

End Day —

Shows how AI Overviews affect search visibility and query complexity. Use this to prioritize content updates and PPC strategy across your tracked terms.

Summary

Impact

Content

Ads

All Devices

Desktop

Mobile

Brand Generic1H Competitor1H Long Tail Retargeting

car insurance quote1H cheap car insurance compare car insurance1H best car insurance uk third party insurance fully comprehensive1H

Brand Keywords

Competitor Watch

High Intent

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Brand Mentions

Number of times your brand was cited or linked within AI Overview answers for tracked queries.

24 +5

Unique mentions in AIO answers — vs. previous period

Citations Frequency

Number of times your brand received citations or references within AI Overview answers in the selected period.

156 +18

Citation instances in AIO answers — vs. previous period

Impression Share

Share of total impressions where your brand appeared in an AI Overview result.

41 -7

% share of total impressions — vs. previous period

Terms Tracked

Total number of search terms actively monitored for AI Overview activity in this account.

31 —

Active keywords in tracking — no change

AI Overview Frequency

Presence of AI Overview on search results relative to the total number of searches

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Presence of AI Overview on search results relative to the total number of searches for your tracked terms.

0 %

AIO Avg. Freq.

8000

800

21 Apr 28 Apr 5 May 12 May 19 May

Your Text Ads Position

Below, Above or Inside AI Overview

20% Above

For Inside AIO
switch to Premium Terms

22% Inside AIO

46% Below

34% No AI Overview present

Whole Market View Premium Terms

INSIGHTS

Your ads often appear above the AI Overview, giving them strong visibility on the search results page. Continue prioritising these high-position terms to maintain visibility.

Queries Complexity Breakdown

Averages by number of words

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AIO citation frequency grouped by query word-count tier — short, medium and long queries.

1–2 words68%

3–4 words52%

5–6 words38%

7+ words12%

1–2 words / 68%

3–4 words / 52%

5–6 words / 38%

7+ words / 12%

Insight

Short queries (1–2 words) show 30% higher AIO frequency than complex queries, indicating broader AI Overview coverage for head terms.

Search Intent Distribution

Breakdown of search queries by their underlying goal

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Distribution of tracked queries categorised by underlying user intent type across the monitored period.

Investigational

72%

Local

58%

Transactional

48%

Problem Solving

38%

Navigational

28%

Seasonal

18%

Insight

Investigational queries dominate at 72%, indicating users are primarily researching — optimising content for the research phase can capture early-stage intent.

Search Terms AI Overview Content 10

Brand visibility in AI Overviews by Search Terms

Brand visibility in AI Overviews by Search Terms — showing cited brands count, citation frequency and sentiment per keyword.

Search Term	Your Brand Citations Frequency	Sentiment	Cited Brands

Rows per page:

1/1

Search Term Group(s) performance

Performance with and without AI Overviews.

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CTR and CPC comparison for tracked search terms, with and without the presence of AI Overviews in results.

Without AI Overview

With AI Overview

CTR

4.5%

4.1%

CPC

£1.20 – £1.89

£1.28 – £2.22

CTR Trend - All Devices

with and without the presence of AIO

Device

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Click-through rate trend over time, comparing performance with and without AI Overviews present in search results.

CPC Trend - All Devices

with and without the presence of AIO

Device

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Cost-per-click trend over time, comparing performance with and without AI Overviews present in search results.

CTR by AI Overview Frequency

CTR vs AIO Frequency Tiers by Device

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CTR by AI Overview frequency tier, broken down by device. Shows how click-through rate varies based on how often AI Overviews appear.

All Devices

Desktop

Mobile

CPC by AI Overview Frequency

CPC vs AIO Frequency Tiers by Device

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CPC by AI Overview frequency tier, broken down by device. Shows how cost-per-click varies based on how often AI Overviews appear in results.

All Devices

Desktop

Mobile

Mentions

Number of times your brand was referenced by name in AI Overview text — without a clickable link.

744 +22%

Total brand mentions in AIO — vs. previous period

Citations

Formal source attributions where Google cites your domain as the origin of information within an AI Overview response.

252 -16%

Source attributions in AIO responses — vs. previous period

Links

Clickable URLs to your domain that appear inside AI Overview answers, directing users directly to your pages.

73 -5%

Clickable links to your domain in AIO — vs. previous period

Dominant Sentiment

The most common tone used when AI Overviews reference your brand — based on language classification across all mentions in the period.

Neutral 85% -2pp

Neutral sentiment share vs. previous period — see breakdown below

Brand Signals Over Time (Mentions, Citations, Links)

Tracking presence in AI Overview responses over time.

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Mentions. A reference to a brand in the AI Overview text without a link. Mentions indicate relevance but do not direct the user to a specific source.

Links. A clickable URL included in the AI Overview answer. Links may point to Google Shopping, retailers, comparison sites, or any external webpage.

Citations. A formal reference showing the source Google used to generate the answer. Citations attribute the information in the AI Overview and highlight which domains Google relies on.

21 Apr, 2026 28 Apr, 2026 5 May, 2026 12 May, 2026 19 May, 2026

INSIGHTS

Vyepti's mentions are up +22% while citations have dropped -16% — AI Overviews are referencing Vyepti more frequently in migraine treatment queries, but fewer responses are attributing sources back to vyeptihcp.com. This pattern suggests LLMs are drawing on general medical knowledge rather than the brand's own pages, limiting Vyepti's authority signal relative to competitors like Aimovig and Emgality.

ACTIONS

Strengthen citation signals on vyeptihcp.com by adding structured data (MedicalTherapy schema) and clearly sourced clinical evidence with canonical URLs. Expand HCP-targeted content on high-intent migraine queries where Aimovig and Emgality currently attract more citations, and deepen topic coverage in efficacy and patient-eligibility areas to convert Vyepti's growing mention share into attributable authority.

How AI Overviews presents your brand

Sentiment and framing breakdown of Vyepti's AI Overview appearances over the last 30 days.

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Sentiment measures the tone of AI Overview references to Vyepti — whether they are Favourable, Neutral, or Unfavourable based on context and language used.

Framing categorises the intent behind queries where Vyepti appears — Recommendations, Comparative, Cautionary, Commercial, or Informational.

Sentiment

How AI Overview references Vyepti

Favourable

15%

AI responses presenting your brand in a positive, endorsing context

Neutral

85%

AI responses referencing your brand without strong positive or negative framing

Unfavourable

AI responses presenting your brand in a negative or critical context

Framing

Intent framing of queries where Vyepti appears vs competitors

Vyepti

10%

82%

Competitors Avg.

84%

Recommendations

Comparative

Cautionary

Commercial

Informational

INSIGHTS

Vyepti's mentions are overwhelmingly Informational (82%), suggesting AI Overviews primarily describe the drug rather than recommend it. Growing Recommendations share — currently 10% vs competitors' 8% — could meaningfully improve prescription intent signals.

Citations Avg. Position

In which position your brand figures

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The average position at which your brand appears in AI Overview citation lists. Position 1 is the top-cited source. The change indicator shows movement versus the previous equivalent period.

vyeptihcp.com +2

nurtec.com +1

aimovig.com -1

ajovy.com —

emgality.com -2

Overall AIO Answer Themes

Breakdown by content style

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Breakdown by content style, across all queries where your brand appears. Themes reflect how AI structures its responses — from descriptive and comparative to recommendation-driven.

Informational

42%

Descriptive answers explaining what a treatment is or how it works

Comparison

28%

Answers that compare treatments, brands, or options side by side

Recommendations

15%

Answers that suggest or endorse a specific treatment or brand

FAQ

10%

Question-and-answer style responses addressing common patient queries

Commercial

Answers with purchase or prescription intent signals

Citations vs Competitors

Total share of citations

Citations Mentions Links

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93 %

top 5 of total

vyeptihcp.com / 28%

aimovig.com / 22%

nurtec.com / 18%

emgality.com / 14%

ajovy.com / 11%

others / 7%

Mention Samples

Every sentence where AIO names a tracked brand — with framing & sentiment

All 20

Your Brand 9

Comp. 11

Type Linked Text Only

Framing Recommendations Comparative Cautionary Commercial Informational

Sentiment Favourable Neutral Unfavourable

Each row shows a sentence extracted from an AI Overview response where a tracked brand was mentioned. Type indicates whether the mention included a hyperlink (Linked) or was text only. Framing describes the intent of the query context. Sentiment reflects the tone of the mention towards the brand.

Mentions

Type

Framing

Sentiment

Vyepti

Search Term: "aimovig vs vyepti" 13 May, 2026

"For episodic migraine, Vyepti had the highest initial efficacy (83%) in reducing headache days, followed by Emgality (60%) and Aimovig (50%)."

Text only

Comparative

Favourable

Vyepti

Search Term: "aimovig vs vyepti" 13 May, 2026

"Vyepti is often considered for patients who failed self-injectors or need higher efficacy."

Text only

Recommendations

Favourable

Vyepti

Search Term: "aimovig vs vyepti" 13 May, 2026

"Choose Vyepti if: You prefer not to do monthly injections, or you have tried other CGRP treatments (like Aimovig) without success, or you need to start with higher efficacy for chronic migraines."

Text only

Recommendations

Favourable

Vyepti

Search Term: "vyepti" 13 May, 2026

"Support: A Vyepti Infusion Network exists to help patients find treatment locations, including home or clinic-based options."

Text only

Commercial

Favourable

Vyepti

Search Term: "aimovig vs vyepti" 13 May, 2026

"Efficacy: In some studies, Vyepti (especially at 300mg) showed high efficacy in reducing monthly headache days."

Text only

Informational

Favourable

Vyepti

Search Term: "aimovig vs vyepti" 13 May, 2026

"Vyepti (eptinezumab-jjmr) and Aimovig (erenumab-aooe) are both CGRP inhibitors used to prevent migraines in adults, but they differ significantly in delivery and mechanism."

Text only

Comparative

Neutral

Vyepti

Search Term: "aimovig vs vyepti" 13 May, 2026

"Side Effects: Vyepti's common side effects include upper respiratory infections, while Aimovig is more frequently associated with constipation."

Text only

Informational

Neutral

Vyepti

Search Term: "aimovig vs vyepti" 13 May, 2026

"Cost/Insurance: Insurance companies often require patients to fail other, cheaper, self-injectable treatments (like Aimovig) before approving Vyepti."

Text only

Commercial

Neutral

Vyepti

Search Term: "eptinezumab" 13 May, 2026

"How is Vyepti different from Aimovig? — Drugs.com"

Linked

Informational

Neutral

Aimovig

Search Term: "aimovig drug" 13 May, 2026

"Aimovig vs. Ajovy for Migraine — GoodRx"

Linked

Comparative

Neutral

Aimovig

Search Term: "aimovig" 13 May, 2026

"It helps reduce monthly migraine days, with many patients seeing results within the first month."

Text only

Recommendations

Favourable

Aimovig

Search Term: "aimovig" 13 May, 2026

"Aimovig (erenumab-aooe) is a prescription, once-monthly self-injection designed to prevent migraines in adults by blocking the calcitonin gene-related peptide (CGRP) receptor."

Text only

Informational

Neutral

Aimovig

Search Term: "aimovig" 13 May, 2026

"The retail cost can be high, but many patients are covered by insurance."

Text only

Commercial

Neutral

Aimovig

Search Term: "aimovig" 13 May, 2026

"In studies, it significantly reduced the number of monthly migraine days, particularly in months 4–6."

Text only

Informational

Favourable

Ajovy

Search Term: "ajovy" 13 May, 2026

"Effectiveness: Studies show many Ajovy patients reduce their monthly migraine days by 50% or more."

Text only

Recommendations

Favourable

Ajovy

Search Term: "ajovy" 13 May, 2026

"FDA Approves Expanded Indication for AJOVY® (fremanezumab-vfrm) ..."

Linked

Informational

Neutral

Ajovy

Search Term: "ajovy" 13 May, 2026

"Eligible commercially insured patients may save on their prescription through the AJOVY Savings Program."

Text only

Commercial

Neutral

Emgality

Search Term: "aimovig vs vyepti" 13 May, 2026

"For episodic migraine, Vyepti had the highest initial efficacy (83%) in reducing headache days, followed by Emgality (60%) and Aimovig (59%)."

Text only

Comparative

Neutral

Emgality

Search Term: "emgality" 13 May, 2026

"Cost: Approximately 94% of Emgality patients pay between $0 and $25 per month, with available savings support."

Text only

Commercial

Neutral

Nurtec

Search Term: "cgrp inhibitor" 13 May, 2026

"Nurtec ODT (rimegepant): Acute or preventive oral CGRP inhibitor."

Text only

Informational

Neutral

Above

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avg over period · vs previous

Inside

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avg over period · vs previous

Below

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avg over period · vs previous

No Ads

–

avg over period · vs previous

Your Ads Position in AIO

Breakdown of Ads Frequency by position

All Ad Types

Text Ads

Shopping Ads

Show Comp.

Top 10 Competitors

amazon.com

bestbuy.com

chewy.com

homedepot.com

lowes.com

macys.com

qvc.com

sharkninja.com

target.com

walmart.com

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Shows how your ads are distributed across positions within Google's AI Overviews over time, as a share of all observed queries.

↑

Ads Above AIO. Your ad appeared in a standard position above the AI Overview block on the search results page.

≡

Ads Inside AIO. Your ad was embedded directly within the AI Overview response, shown alongside the AI-generated content.

↓

Ads Below AIO. Your ad appeared below the AI Overview block, in the traditional sponsored results section.

You

Above

Inside

Below

Top 10 Comp.

Above

Inside

Below

Competitors AIO Ads Position

Share of ad placements per position across top 10 competitors

Ad Type All Text Only Ads Shopping Ads

Values Absolute Relative

Chart mode

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Shows how each top competitor's ad share is split across the three AIO positions over the selected period. Use the tabs to focus on a specific position and spot who is dominating or losing ground.

↑

Ads Above AIO. Competitor ad served above the AI Overview block.

≡

Ads Inside AIO. Competitor ad embedded within the AI Overview response.

↓

Ads Below AIO. Competitor ad served below the AI Overview block.

Ads Above AIO

Ads Inside AIO

Ads Below AIO

Competitor Leaderboard

AIO position mix and estimated impression volume per competitor

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Ranks the top 10 competitors by estimated AIO impression volume. The position mix bar shows how each competitor's ad presence is distributed across Above, Inside, and Below placements.

Est. AIO Impressions. Estimated number of ad impressions delivered within AI Overview results. Pending confirmation against production data.

Competitor

Position mix Above Inside Below

Est. AIO Impressions